Sanrio revealed the first crossover goods that it is creating with the American rock band KISS. Four plush figures reimagine the four KISS band members, as they appeared on the jacket cover from the band’s Dynasty album. The release date and price have not been set yet, but Sanrio and KISS also displayed keyholders, cases, and other character goods.
Gene Simmons, the front man for KISS, revealed last June that he met with executives to discuss, in his words, “a KISS-Hello Kitty worldwide deal. Wow.” Simmons plans to sell the Hello Kitty merchandise at the band’s concert venues, and the band is considering developing the collaboration overseas as well.