Laurie Lucas | The Press Enterprise

Kevin Sullivan

The iconic Gene Simmons, he of the anteater tongue and studded boots, will be at Morongo Casino Resort & Spa this weekend to share secrets about how he does it.

Nope, not how he tricks himself out as his alter ego, KISS’ bass player and singer. We’re going to do that, deconstructing his costume and wild kabuki makeup as The Demon/Dr. Love/God of Thunder.

Instead, on Sunday, multi-multimillionaire Simmons, 67, is going to talk about how he’s made it, deploying business strategies in the digital age.

And the way he runs all of his businesses – without personal assistants or many handlers or red tape – is how he paints and pours himself into his KISS armor and stacked boots: by himself.

Let’s see how he does it.

GETTING READY

“It’s paint by the numbers,” Simmons said in an interview over the summer.

He said his sartorial and cosmetic role models are the Phantom of the Opera and Batman.

COSTUME

Costume: Weighs 35 to 40 pounds, including stretchy nylon and Spandex bodysuit, lots ‘o’ leather, vest, spikes and other metal hardware, codpieces, buckles, gloves and a choker.

SHOES Continue reading →