Gene Simmons changes his mind about hand gesture trademark

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Rocker Gene Simmons has abandoned his application to trademark his signature “rock on” hand gesture.

The KISS frontman filed an application with the U.S. Patent and Trademark Office earlier in June to trademark the use of his “devil horns” hand gesture for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.”

In the application, he claimed he was the first to use it in 1974, and he was subsequently mocked by members of the rock world, with many fans pointing out the symbol pre-dates the bass player.

The rocker has now withdrawn his bid, with the status on application’s page now reading, “DEAD/APPLICATION/Withdrawn/Abandoned… The owner of the trademark application withdrew (e.g. abandoned) the application and the application is no longer active.”

The listing shows the case was withdrawn on Tuesday, after the applicant “filed an express abandonment.”

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