LOS ANGELES, March 12, 2012 /PRNewswire/ — Gene Simmons, rock legend and media mogul, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews™. The concept captures the excitement of live concerts in an authentically themed backstage environment including Rock & Brews’ “The Great Wall of Rock,” rock posters and rock art and multiple flat screen televisions.
Rock & Brews serves rock musicians’ favorite foods and highlights an ever-changing, award-winning craft beer selection with hundreds of artisanal breweries featured from around the world.
The first Rock & Brews is scheduled to open just south of Los Angeles International Airport in the beach community of El Segundo, Calif., on April 3. Several others are in the works in the Los Angeles area, including one at Los Angeles International Airport, as well as locations in Maui, Hawaii; Denver; Atlanta; Tokyo; and Los Cabos, Mexico. The expansion plan anticipates the opening of four Rock & Brews in 2012 with aggressive plans for continued expansion worldwide beginning in 2013 and beyond.
Rock & Brews was inspired by Michael Zislis, a notable force on the L.A. restaurant scene, and Dave Furano, a veteran concert promoter, who are Simmons’ partners in the venture.