Forbes
Take this test. Go and visit the website of Cool Springs Life Equity Strategy. Go ahead.
The firm provides a form of wealth management services to its high end clients using a combination of bank loans and insurance products. Pretty boring, isn’t it? Now, look at the photo on the top of the homepage. Those are all the investors. Just about all of them look like you would expect: balding, older, boring businessmen. This is the perception of guys who would be running a wealth management services firm. Except for one. Doesn’t one guy kind of stick out? Yeah, that’s the guy from KISS.
That’s Gene Simmons. He sticks out. Like a sore thumb. And you know what? If that’s your perception, he could care less. Gene Simmons is an entrepreneur. A very successful entrepreneur. He got this way by sticking out. And not caring.
I spoke to him last week, along with 2,842 other members of the media, because he’s currently promoting his latest venture, called Rock & Brews, which opens tomorrow in Los Angeles. According to an industry website the restaurant’s concept “captures the excitement of live concerts in an authentically themed backstage environment including’ “The Great Wall of Rock,” rock posters and rock art and multiple flat screen televisions.” Besides Los Angeles, future locations are planned in Denver, Atlanta, Maui, Tokyo and Los Cabos with others to follow.
During our 40 minute conversation Simmons lectured. He pontificated. He talked about his business successes (of which there are many) and his failures (which he claims there are none). He was arrogant. Unapologetic. And smart. Really smart. He spoke like a professor teaching a class in entrepreneurship. He never really talked about KISS. He talked about how to be successful in business. And I learned.
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