Daily Archives: May 17, 2012
Gene Simmons to Headline Rock and Roll Fantasy Camp in Las Vegas
What happens in Vegas, stays in Vegas or so they say! Celebrating our 15th anniversary, Rock ‘N’ Roll Fantasy Camp is proud to announce the next installment of our highly successful music-magic experience taking place in sin city this coming Fall. Headlining the October camp at the MGM Grand in Las Vegas will be co-founder and bassist for KISS and the face of A&E’s “Gene Simmons Family Jewels”– iconic rock god and media mogul Gene Simmons.
“I can’t think of a better way to kick off our next installment of Rock & Roll Fantasy Camp in Las Vegas with none other than rock god Gene Simmons,” says Rock & Roll Fantasy Camp founder David Fishof.
“I can’t wait to reveal the secrets of becoming a rock star,” says Gene Simmons. “Rock & Roll Fantasy Camp is a grueling, military style musical training process. And I’m just the guy to be your Sergeant. Now, drop and give me twenty.”
Kicking off October 10th and culminating October 14th Gene Simmons will jam with campers of all talent levels providing them a taste of what it’s like to live the “rock and roll” lifestyle and a memory that will last a lifetime. The camp will host special rock stars including Zakk Wylde (Ozzy Osbourne guitarist, Black Label Society), Vince Neil (Motley Crue), and Sebastian Bach (Skid Row).
The rock camps allow music fans a chance to jam nightly with legendary rock stars, write and record an original song and perform live on stage in front of family and friends. Campers have the option of purchasing a three-day rock star package or five day headliner experience. Both packages will cover hotel accommodations, breakfast/lunch, daily classes and jam session, opening night dinner and cocktail party as well as a DVD copy of the final concert performance. To celebrate the camp’s culmination on October 14th, campers will jam at the MGM Grand in Las Vegas during a live concert.
5 Content Marketing Lessons from Gene Simmons of KISS
Jason Miller | Busineess 2 Community
With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.
KISS is a rock n’ roll band, but it is also a business and Gene Simmons is the CEO. Gene has showcased his entrepreneurial expertise through interviews with such influential publications such as Forbes and Business Week just to name a few.
Below are five business quotes from Gene that translate into great advice for B2B marketing professionals looking to build or improve their current content marketing strategy.
1) “We need the people to like what we do. The more they like us, the more they will buy.” Producing quality content that adds value, solves problems, is consistent, and entertains can have a humanizing effect making your business more likeable. Likeable content translates to likeable business and of course more adoring fans that are much more likely to buy your product.
2) “The most important thing is to use the right language.” When creating content for your business, you have to understand your target audience. What topics are relevant to them and what their pain points are. Monitor the conversations that are taking place in the social world then write your content addressing hot topics and providing solutions to their problems.
3) “If you want to hit the bull’s eye you should do it with a bomb instead of a bullet.” Having a solid inbound marketing strategy behind your content is important to get the maximum reach. It allows you to canvas a much larger online presence and boosts the likelihood of your content being found.