Alexandra Cheney | Speakeasy
The music has always been central to the success of rock’n’roll band KISS, but now more than ever it’s about the business.
The band, made up of original members Gene Simmons and Paul Stanley and newer additions Eric Singer and Tommy Thayer, have sold more than 90 millions albums worldwide. Now they’re looking to increase their merchandising sales, tapping their in-stadium audience as well as their global fanbase.
Launching Thursday for the final five shows of their KISS Motley Crüe The Tour 2012, audience members will be able to purchase KISS merchandise directly from their seats. No more hazardous and frustrating lines around the merchandise tents but instead, a pay-to-play move that will result in a personalized purchasing experience — not to mention a VIP-style pickup.
Deemed KISS X-Press program, the in-seat purchasing program is in conjunction withLive Nation LYV +3.52% Merchandise, whose CEO Dell Furano said that KISS has sold more than a half a billion dollars in merchandise in the last 15 years.
This new program emphasizes the “hassle-free” nature shoppers have come to expect in the digital landscape of tablets and smart phones, according to David Lucatch, the CEO of Continue reading