Elliot in the Morning

David Hinckley | New York Daily News

With all the promotion that now surrounds professional football pretty much year-round, it’s not a big surprise that the quarterbacks of the rock band Kiss would get in on the action.

No band has ever promoted itself more flamboyantly than these rockers who started in the ’70s, and now original Kiss-ers Gene Simmons and Paul Stanley are presenting an AMC show called “4th and Loud,” about their adventures running the Arena Football League team the LA Kiss. It airs Tuesday nights at 9.

They do say they rejected the idea of having the team wear the face paint that has long been a stage signature of the band.

“There are some pragmatic reasons why our great athletes should not be wearing the Kiss makeup,” says Simmons. “For one thing, you’ve got to earn it. Secondly, it’s got to be real football, not stuff going into everybody’s eyes while they are running on the field and getting tackled. Not a good idea.”

Elsewhere, though, there are Kiss touches all over.

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