Nice Kicks: When PUMA approached you about this collab, how did it first come about?
Paul Stanley: It’s really funny, it comes down to the chicken or the egg. In this case, I contacted PUMA. I said, ‘Hey, I’ve spent fifty years almost now, designing stages, album covers, clothes and shoes so I think I’ve got a pretty good idea of what we could do.’
I wanted to create a shoe that really had an identity that would help to define somebody’s style. I’m not big on fashion, I’m big on style. You either become a follower of fashion or you seek out your own style. People with style ultimately become fashion icons. I wanted a shoe that you could wear with jeans and a suit. I wanted it to be multi-purpose that could fit all different functions. I think the PUMA Suede is timeless and I just wanted to give my take on it. For the few weeks I’ve been wearing them around and the response has been positive in regards to both males and females saying they’re awesome. That’s awesome because I didn’t want a gender-specific shoe, I wanted something that conveyed an attitude.
“The thing that attracted me to PUMA is that you could have style and fashion without having to mortgage your house.” – Paul Stanley
What they’ve done with Rihanna, Selena, and The Weeknd is a different mindset than some of the other brands. Reaching out beyond athletes is a very smart thing to do. When I got in touch with PUMA they said, ‘What are your ideas?’ So, I literally sent them what became my PUMA Suedes and they said, ‘Yes indeed, let’s go!’
Jody Havenot