Gene Simmons has a rule to avoid becoming the victim of theft in the business world.
The Kiss star says he’s learned how to ensure he doesn’t find himself ripped off like many of the world’s biggest artists have been. He also suggested that anyone who planned to steal from him should consider taking a different course that could be profitable for both parties.
Believe but verify,” Simmons summarized in an interview with Michael Franzese (video below). “Business is shark-infested waters. Some of the most successful people are some of the most devious, and talented in ways you wouldn’t notice.”