KISS bassist Gene Simmons, known for his business acumen and monetization of the KISS brand, recently shared an unexpected post on Instagram. The rock star’s promotional post for IHOP restaurant chain marked a departure from his usual business practices. He explicitly stated it was unpaid.
“We’re going international. @ihop And no, they did not pay me to post this,” Simmons wrote in his caption.
The unusual nature of the post prompted surprised reactions from fans. One commented, “you mean you posted it for FREE?” while another playfully noted, “So your HUMAN?!?!? Welcome to average people Life!!!!”