Paul Stanley and Gene Simmons attend the Rock in Fashion book launch

Laura Schreffler | Haute Living

ss-131107-twics-25.ss_fullDesigner John Varvatos was joined by a slew of celebrity pals at Neiman Marcus this week to celebrate his new book: John Varvatos: Rock in Fashion. 

Pals such as rock photographer Mick Rock, Gene Simmons & Paul Stanley of KISS, Joe Manganiello, Dean McDermott, George Kotsiopoulos and Avan Jogia were on hand to celebrate Varvatos’ success at the invite-only event.

The coffee-table style book documents the elements of rock style that have embodied the music community for decades.

Written by John Varvatos with Holly George-Warren, the book shares contents of Varvatos’ personal notebook that he has kept over the years, revealing his perspective on how rock & roll style and rock photography have influenced his own designs as well as how musicians’ evolving styles have impacted fashion and pop culture over the past five decades.