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Click to enlarge

Fan Jackie Dieterich
blushes as Gene
Simmons embraces her
and begins to dance.
(photo: Janet Blackmon
Morgan/Sun News)
Simmons Gives Shoppers At Mall A Thrill
From: Myrtle Beach Online


Faces lit up at as a long line at Coastal Grand Myrtle Beach mall wound its way - not toward Santa but to KISS frontman and multimedia brand GENE SIMMONS.

Crowds began gathering at the mall at 7:30 a.m., with some driving more than six hours for a chance to spend about a minute with him.

A black-clad Simmons appeared around 1 p.m., sans white-and-black makeup and guitar. He is on a tour promoting new his-and-her fragrances.

'If you can make it in Peoria, baby, you can make it anywhere,' Simmons said.

No one sat on his lap, but a black-clad Simmons did shake hands, flirt, hug, KISS, sign bottles of perfume and other memorabilia and, on at least one occasion, licked.

Diana Mroczek, 35, of Chicago, was finishing her weeklong vacation when she and friend Angie Whitney happened upon the large silver platform shoes erected at the KISS Coffeehouse at Broadway at the Beach.

Mroczek was 7 when her mom gave her a copy of a 'Dr. Love' single, which she broke in half from overplaying but still keeps with her. At the coffeehouse, Mroczek learned of Simmons' appearance.

'It was better than seeing Santa,' she said. 'He was very dirty and flirtatious as I thought he would be. I even got a lick on the ear.'

Locals and visitors gathered steadily until after 5 p.m., purchasing bottles of the fragrance in exchange for meeting Simmons up close.

Some were ambivalent about the fragrance, others such as Tonda Venable of Winston-Salem, were already wearing the scent before Simmons signed the bottle.

Some were there just for a moment with the long-tongued rocker. Moments after a brief dance with Simmons, Jackie Dieterich of Hagerston, Md., was still catching her breath.

'I'm a little bit flustered,' she said. 'I've been here since 10 a.m. I'm hungry, and I've got to go to the bathroom.'

Johnny Hendricks, 41, of Shelby, N.C., first heard KISS at a school event when he was 10, and became a bassist, rhythm guitar and singer two years later, practicing to 'Detroit Rock City.'

'I'm a musician, and they were the reason I wanted to make music,' he said. Hendricks met Simmons when he made an appearance at KISS Coffeehouse's opening this summer. He also met rhythm guitarist PAUL STANLEY at a KISS convention in Atlanta. After waiting hours, he met the guitar player who first inspired him.

'You could take a minute to talk to him. He thanked me,' Hendricks said, smiling. 'I said, 'No, thank you.''


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