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 All news should be considered an unconfirmed report unless verified, and all information published at KISS Asylum is attributed to the source from which it was received so that readers may judge the validity of the statements for themselves. All information is confirmed where possible, and all publication is governed by common sense.
GENE To Appear On Celebrity Apprentice FinaleFrom: Democrat And Chronicle Posted: March 19, 2008 Eastman Kodak Co., once synonymous with television ads touting "Kodak moments," is increasingly turning to NASCAR and rock star GENE SIMMONS for its marketing focus. Jeff Hayzlett, chief business development officer for the Rochester area’s largest manufacturer, laid out some of Kodak’s changing marketing emphasis and message as he spoke today at a meeting of the American Marketing Association’s Rochester chapter. "We’re going to make some fundamental changes in the way we go to market and the way we advance and promote our brand," Hayzlett said. For example, Kodak decided to drop its century-old Olympics sponsorship after this year in favor of sponsoring a NASCAR race car and the PGA Tour. "All our marketing activities should activate customers, not build brand, not build buzz," Hayzlett said. "We’re going out where our customers are." Kodak products were the centerpiece of a Jan. 17 episode of NBC’s The Celebrity Apprentice, and sales doubled the following week, Hayzlett said. He declined to say what getting Kodak involved in the show cost, but said that typically such product placement can run anywhere from $500,000 to $2.5 million. Hayzlett said Kodak would be back on the show for the March 27 season finale, with he and Simmons facing off over Kodak rejecting the marketing campaign the KISS bassist had created on the January episode. |
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