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Click to enlarge The License Plate: Shock Me
From: The Plain Dealer

Posted: April 23, 2008

The license plate: SHOCK ME

The car: 1999 Chevrolet Blazer.

The owner: Joe Hess, 33, bank employee, in his $1,200 custom-made ACE FREHLEY KISS costume.

The reason: My sister bought me my first KISS album, Love Gun, in 1978 when I was 4 years old, and I’ve been hooked ever since. I loved their whole mystique: The fact that you didn’t know who they were, the explosions, the fire, the blood, the catchy music and, of course, the toys: the KISS dolls, the KISS comic books, the KISS lunch boxes.

KISS consisted of four guys: PAUL STANLEY, ACE FREHLEY, PETER CRISS and GENE SIMMONS. I always liked Ace. He had the coolest costume, and he had the best guitar solo in "Shock Me." His guitar would start smoking as if it was on fire.

I was looking to start my own KISS tribute band in "Established KISS tribute band looking for Ace." 2000. I put an ad in Scene that said, "Ace looking for Gene, Peter, Paul." Diagonal to my ad was another ad: The name of the band was Mr. Speed. Mr. Speed is what we in the KISS world call an obscure song because most people don’t know it.

We do everything the way KISS does. We have the lighted logo. We have the stack of Marshall amps. Our costumes are dead replicas of theirs. We have the smoke, the blood. We even use the same kind of makeup they do.

"Shock Me" was the first song I had to learn. It was kind of my identifying moment with the band. That’s why I put it on my license plate.

Most people mistake what SHOCK ME means. People driving by, they’ll flip me the bird and stuff like that. Like they want to see if they can shock me. A lot of people take it that way. They moon me.


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